Dubai SEO - The Complete Guide 2022 Update

If you're looking to take advantages of business opportunities through visibility in Google and other search engines within Dubai you'll find this Dubai SEO guide is for you. While there are numerous similarities in the manner SEO works in different cities around the world , this guide is a comprehensive look at several factors of SEO in Dubai which could prove useful both for do-it-yourself marketers and those who are looking to get an idea of what is happening in the competitive SEO landscape of this city.

SEO awareness

The general awareness of SEO in Dubai at the time of 2021 is high and is comparable to many cities in the Middle East. It is because of a number of factors. There is a huge Indian tech presence in Dubai and due to the growing popularity of SEO in India this has raised the profile of SEO across the region. Dubai remains a technology city in the region and there are even areas within the city that are entirely about the internet. Despite the prevalence of SEO the internet is full of many misconceptions regarding best practices and the difference between black and white hat (Google accepted) SEO.

You should consider the following factors before you decide whether you want to be in Dubai

Before we discuss how to rank highly in the search engine in Dubai. We'd like to discuss the merits of trying to make it to rank in Dubai. Here are the main factors to be considering before deciding whether or not it's worthwhile to enhance your website to rank highly in Dubai.

1. You've got a huge audience for your products or services in Dubai
2. Your market share in Dubai is big enough to justify investing in SEO
3. You can sell your goods or services in Dubai
4. You have either a presence in Dubai or you can get your services or products to Dubai
5. You're committed to the investment over the long term of SEO. Achieving good SEO results takes time and won't happen overnight.

Search Engines in Dubai

Google is the largest search engine in Dubai. Yahoo and Bing constitute less than five percent of Dubai's search market so Dubai marketers should focus on optimizing for Google first , and then should they make adjustments for Yahoo and Bing.

The key to getting your site to rank in Google in Dubai?

1. Keyword research

Like any other market your keyword research is an essential element of the success of your SEO efforts. Using tools like the Google keyword planner as well as other paid tools, it's vital to find out what your potential customers are searching to find your services and products in Dubai. You shouldn't take for granted that you will target the same keywords that you target in other cities or countries across the globe because every market is distinct. As Dubai is a multiethnic city it's possible that there are a variety of ways that potential customers search for your products and services. Due to this many businesses find that it can work well to target a wide array of terms that relate to their business to bring in traffic from diverse demographics in Dubai.

A significant amount of effort and time should be devoted to Keyword research as if it does it correctly your SEO efforts will go much faster and provide better results than if it is executed poorly and you pick the wrong keywords. If you are targeting local keywords you may consider adding keyword modifiers to your industries keywords to find out how people search for them locally. This might include things such as "restaurants located in Dubai" as well as "Dubai dental clinic".

Once you've identified the keywords that are the best fit for your website , then determine the best ways to promote these keywords on different pages of your site.

2. Keywords are assigned to the right pages

Once you've completed your keyword research it is time to review your list of key words and decide the keywords that you will be focusing on or on specific pages of your website. There are likely to be pages that are already up on your website that you could add a list of 3 to 4 similar keywords or you might need to create pages specifically for certain phrases that your keyword research revealed.

3. Include your desired keywords in the title along with the URL, Meta description

Include the keywords you have added to each page in the title URL, meta description for the webpage. If you're targeting Dubai it may be good to add the city's name as well as another keyword in the description of the page's title. If you're aiming at a specific area within Dubai it could be worth including that in the title as well.

4. Content

Content is extremely important to getting SEO results. Google may have a challenging finding your website's relevant keywords and variations of those keywords if they do not be present in the content of your website. Search engines aren't able to see the content contained within videos and images as well as various elements of design on the page, so in light of this, they count heavily on the text content of the website to be able to determine its relevance to a specific topic or keyword.

The truth is that we are not advocating that you overuse keywords that are relevant to your content. Modern Google is very smart, which is why employing a term just a couple of times is enough. In addition, the usage of synonyms and terms associated with your targeted keywords will make it obvious to Google what your website and your site is all about. As a rule of thumb it is a good idea to review other websites in your industry and aim for that you have around 20% more content on your pages that they do.

Don't forget that you're not only writing content to write for the motive of writing content. anyone who visits your site will also read the content. To make this clear try to make your content interesting, informative and worth your reader's attention. You must try to add something of value to the visitor to your website with your content, and incorporate the most important benefits and features of your products and services within your content. If your aim is to persuade the user to take some specific action on your page, such as sales or signing up remember to include calls to action to guide the reader towards your purpose.